Ikhtirah: Where Traditions Bloom into Fashion
Reviving the love for Traditional Indian Ethnic Wear. Have a piece of our culture wrapped in love for your wardrobe!

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Our Story

‘Ikhtirah’, a journey so beautiful that it is no less than an emotion. ‘Ikhtirah’ is another name for creativity & innovation. This depicts the journey of two sisters and their undying love for ethinc wear and giving back to the society. It reflects the culture & bonds that ties us together. It works towards making exquisite collection of Indian Wear accessible to all. Aboard as we unravel the story behind ‘Ikhtirah’.

About Our Blog

While we will be sharing some relevant information about Indian Fashion, this exclusive section has more to offer. Ikhtirah’s Blog depicts the abode of untold and thoughtful stories of everydayness by the women of today and tomorrow. The series of articles shared on the blog will take you on a journey of learning, unlearning and relearning from the women who have stood the tide of times. To empower one and all, you can now share something worth the talk and anything that you wish get yourself unburdened. Both anonymous and authored stories are welcomed. Let the world know that little things do matter as much as the big ones. Come hop on the journey as we go ahead……
Author picture

Namaste! I am Abriya Sultan, and I am beyond thrilled to share with you the journey of Ikhtirah, a brand born out of a deep-rooted passion for social change and a profound love for the rich tapestry of Indian fashion.

As a mother to a vibrant 5-year-old boy, I’ve been on a quest to create a legacy that transcends mere material pursuits. With a Master’s in social work from the esteemed Tata Institute of Social Sciences in Mumbai, and years dedicated to empowering communities in the development sector, Ikhtirah emerged as a beacon of hope—a purpose-driven endeavor that goes beyond fashion to touch lives.

Each thread in our exquisite garments is intertwined with a story of empowerment. With every purchase from Ikhtirah, you’re not just adding a stunning piece to your wardrobe; you’re igniting a spark of change. Your support fuels our mission to educate underprivileged children, offering them a path to a brighter tomorrow. But it doesn’t end there. You’re also championing the cause of our unsung heroes—the marginalized artisans—who pour their heart and soul into every creation, preserving the legacy of handloom and powerloom craftsmanship.

Together, we are not just buying clothes; we are weaving a tapestry of compassion, style, and cultural pride. With every stitch, we’re crafting a more inclusive future where every individual is valued and empowered to shine.

Join us on this journey as we redefine fashion as a force for good. Let’s embrace our collective power to make a difference, one garment at a time. Together, let’s fashion a brighter, more inclusive future.

With boundless gratitude and love,

Abriya Sultan
Founder, Ikhtirah

See What Our Ikhtirah Queens Have To Say About Us

narjis mehdinarjis mehdi
12:57 09 Sep 22
Very elegant and very pretty . Very unique collection
16:35 27 Aug 22
Ikhtirah is a reliable online store for Indian Wear. Have bought salwars for myself and my relatives and I must say we have always loved their collection and warm customer service. I also get my salwars stitched from them which is very convenient for me. Thank you so much Ikhtirah
Zoya TabassumZoya Tabassum
06:05 27 Aug 22
I am so delighted in your clothing, the quality is amazing . I love the clothes from this site , there are lots to choose from. It looks really beautiful and I have also received compliments from my friends and family on the quality of my clothing and I will continue to purchase from this site as it makes me feel satisfied THANK YOU.
Shikha PandeyShikha Pandey
03:55 27 Aug 22
Have purchased from Ikhtirah multiple times. Very elegant and good quality collection for Salwar Suits. Also, the service is very friendly!

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