Fast fashion moves fast, making clothes disposable. Ikhtirah stands for slow fashion with a purpose. As a homegrown Indian ethnic wear brand, we value timeless designs, sustainability, and craftsmanship. Our collection features unstitched salwar kameez fabrics,…
In a quiet village where the first light of dawn kisses the earth, the tale of a handcrafted Pen Kalamkari dupatta begins—a story as intricate and heartfelt as the designs it eventually…
Summer is just around the corner, and that means it’s time to break out your lawn salwar suits! These stylish and comfortable outfits are perfect for the hot and humid…
As the much-anticipated festive and wedding season approaches in India, the pursuit of the perfect traditional attire becomes a chapter of personal stories, traditions, and cultural heritage. At Ikhtirah, we…
The story of ‘Ikhtirah’ is a reflection of the beauty of exquisite Indian Ethnic Wear that stands for the attitude we carry within and outside ourselves. The brand is the…