The story of ‘Ikhtirah’ is a reflection of the beauty of exquisite Indian Ethnic Wear that stands for the attitude we carry within and outside ourselves. The brand is the brainchild of an enterprising woman who is a mother of a then toddler and a wife of an Indian Army Officer. She was later joined by her cousin, who is equally enthusiastic about artistic designs, culture, and social work. 

What bloomed from the sheer love for authentic Indian wear, is now a trusted platform for customers from around the globe. The collection exudes the classic, royal, and modish taste of clothes catering to women from all ages. 

Working for the welfare of the society ever since her childhood days has played a significant role in giving a different dimension to the platform. She has not only volunteered with organisations but been a part of major programs all by herself as well. The proceeds from ‘Ikhtirah’ support the education of underprivileged children. They are working relentlessly to support the education of these kids. Support is just one order away!

Don’t wait; indulge yourself in the exclusive collection from ‘Ikhtirah’.

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